Author: Andy Polk

Puma has initiated opposition proceedings in connection with Nike’s application to use the word “footware” for use on sneaker-specific software products and services, according to thefashionlaw.com. Puma’s June 16 opposition filing argues that “footware” is a “merely descriptive” term for technology-driven footwear designs and should not...

The North Face and REI both said they would temporarily stop buying Facebook ads in solidarity with calls for a boycott from civil rights organizations. Facebook and CEO Mark Zuckerberg have come under fire for allowing racist content and disinformation to propagate on the site. On...

Speaking at the 2020 Stifel Cross Sector Insights Conference, Steve Rendle, VF Corp.’s chairman, president and CEO, said moves beginning in 2017 to reposition the business are serving the company “very, very well to navigate these times.” But he also believes VF is well-positioned to...

Cat Footwear, owned by Wolverine Worldwide, appointed Kelly Ballou, shown right, as its VP of marketing. Ballou joined the company in 2003 as a marketing manager for Cat Footwear and became the director of consumer marketing for Cat Footwear. Since then, Ballou has worked with...