The National Park Foundation (NPF) and L.L.Bean were awarded the 2020 Silver Halo Award in the experiential/event category. In 2019, L.L.Bean leveraged its Find Your Park/Encuentra Tu Parque partnership with NPF to bring its S’more out of Summer campaign to life. The interactive and engaging campaign...
Duke’s Sporting Goods and H+W Sports, two team-sports retailers based in Kentucky, have decided to merge. Duke’s Sporting Goods has two stores in Elizabethtown and Bowling Green, KY respectively, while H+W Sports has one location in Campbellsville, KY. A report from The News-Enterprise said the deal was being...
The Running Industry Association (RIA) said that due to COVID-19, it is replacing their in-person trade show, which was scheduled to occur in Denver, CO earlier this month, with a virtual show. RIA KICK On-Demand, will feature video product presentations from the top footwear, apparel and...
Wolverine World Wide Inc., in a business update, said owned e-commerce grew more than 90 percent in the first nine weeks of the second quarter of fiscal 2020, helping the company deliver a better-than-expected performance so far in the period. Wolverine wrote in a statement, “The...
Adidas said that in Greater China, the company’s first major market on the road to recovery, all own- and partner-operated stores have been open since mid-April. While store traffic remained below the prior year level in May, targeted efforts to revitalize retail have led to...
Columbia Sportswear in an internal memo said it will be closing all its stores for two hours during George Floyd’s memorial service, make donations to the NAACP Legal Defense Fund and the Marshall Project, and double-match contributions by employees to non-profits addressing racism. The full memo...
Adidas and Allbirds announced a partnership that seeks to “open the doors to each other’s suite of sustainable innovations” in an attempt to create a shoe with the “lowest carbon footprint ever recorded.” This marks the first time in Adidas’ history in which the brand...
Nike, Foot Locker Adidas, Brooks, Nordstrom, New Balance, and Under Armour were among the companies in the active lifestyle industry issuing statements and messages appealing for solidarity against racism amid the protests in the U.S. over the death of George Floyd. Nordstrom’s leaders, Pete and Erik...
“While the reopening of businesses shut down by the coronavirus pandemic is a significant step forward, it is too soon to say how quickly or smoothly the nation’s economy will recover”, National Retail Federation Chief Economist Jack Kleinhenz said. “Is it possible the worst of the...
Macy’s said its store reopenings are generating sales higher than expected and its digital momentum has not fallen off. The department store giant provided an update while pre-releasing first-quarter results that included a forecast for an operating loss of up to $1.1 billion for the period. Macy’s,...