Whether intentional or not, it’s another brilliant marketing ploy by Nike. It’s not like the swoosh needs more ubiquity, but think of all the attention its getting with Federer’s shoe ban getting worldwide attention. That’s free publicity....
Converse trainers have become popular again in Sweden in recent years and can be seen adorning the feet of all from hipsters to teens to toddler-toting mums despite their high retail price....
Ecommerce sales represented 18 percent of the total athletic footwear market, worth $28 billion from May 2012 – April 2013 and up 5 percent from the same time period last year. Online sales outpaced brick-and-mortar with unit sales up 17 percent while brick-and-mortar units were...
The women’s shoe company has been a supporter of industry standards for business to business commerce for over 20 years. This award is presented to companies that develop GS1 standard based systems which result in trading partner efficiencies and supply chain improvements....
Nike Inc. (NKE), the world’s largest sporting-goods maker, announced a slew of management changes that included repositioning several current executives and the retirement of its second-in-command....
Nike used 3-D printing for a football cleat it announced in March. That cleat, the Vapor Laser Talon, used 3-D printing to prototype a lightweight plate attached to the shoe....
Accordign to NPD Group, a New York-based market research firm,higher-end dress sneakers are now among the fastest-growing segments in the $13.8bn athletic footwear industry. ...
...Still, as wages in China rise, some global manufacturers, including Beaverton, Oregon-based Nike Inc. (NKE), are ramping up production in Vietnam. In 2010, Vietnam surpassed China as the largest supplier of Nike-brand footwear, according to the company’s annual reports....
The creative team at Cushe has hand-selected patterns from the Hoffman California Fabrics library to pay homage to the SoCal scene with this collaborative collection. A fun but difficult task since the designers at Hoffman create nearly 800 beautifully unique patterns a year....
Talks to thrash out the largest free trade agreement in history have been officially launched at the G8 meeting in Northern Ireland. So what might a US-European Union deal achieve? 1. Cheaper shoes for Americans...