28 Apr Keen签约担任REI Outessa的赞助商
Keen的品牌活动市场部总监David Munk说，“与REI Outessa联手让我司倍感振奋。我品牌矢志把女性与户外活动联系在一起，我们的鞋也帮助女性走向户外。我司期待，能与Outessa的用户一起远足，在火炉旁交流，呼吸清新空气，欣赏摄人心魄的美景。”...
Author: Andy Polk
27 Apr Adidas Collaborates With Siemens On Digital Manufacturing
As part of a joint research and development program, the partners will be working to drive forward the digitalization of the Adidas Speedfactory to ultimately develop capabilities for fast, transparent and individualized production....
27 Apr Nike Fine-Tunes MAP Policy
Nike has instituted a new pricing policy that lets retailers advertise 25 percent discounts on Nike merchandise year round, according to a report from the Portland Business Journal....
27 Apr Puma’s Q1 Earnings Leap
Puma reported operating earnings rose 70 percent on a 15 percent revenue gain on a currency-neutral basis. ...
27 Apr Nike Women’s Executive Joins Digimarc
Aimee Arana, formerly vice president and general manager of the North America Women’s Division at Nike, has joined Digimarc Corp. as executive vice president of sales and business development....
27 Apr Vibram To Launch Blue Carrarmato Sole At Struktur
Vibram’s new Footwear Customization Lab will be on hand providing all of the event’s attendees with a complimentary blue Carrarmato resole celebrating the 80th anniversary of the design....
27 Apr Deckers Brands Announces Review Of Strategic Alternatives
Deckers Brands announced it’s exploring a broad range of strategic alternatives, including a sale....
27 Apr Volcom’s Revenues Down In Q1
Kering reported sales of Volcom declined 3.5 percent in the first quarter to €55.2 million and was down 6.3 percent on currency-neutral basis....
24 Apr Adidas Publishes Annual Sustainability Report
Adidas unveiled details on the upcoming Parley editions of UltraBOOST, UltraBOOST X and UltraBOOST Uncaged while publishing its 2016 Sustainability Report....
24 Apr Asics America Recognized For Sustainability Efforts
Asics America Corp. has been awarded the U.S. Environmental Protection Agency’s (EPA’s) Energy Star, which signifies that the building performs to the top 25 percent of similar facilities nationwide for energy efficiency and meets strict energy efficiency performance levels set by the EPA....
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