Author: Andy Polk

30 Aug Adidas与Twitter携手，用流媒体视频直播橄榄球赛

Posted at 09:53h in Chinese

Adidas与Twitter宣布推出名为“周五晚条纹衫（Friday Night Stripes）”的节目。这是第一部在Twitter上用流媒体视频直播高中橄榄球赛的系列片。节目上亮相的是在全美有名次的队伍，其中包括来自加利福尼亚、内华达、印第安纳、乔治亚和佛罗里达的球队。...

30 Aug Fleet Feet独家推出“贴脚引擎”与“用户信息”两项计划

Posted at 09:52h in Chinese

计划与名为“贴脚身份证（Fit ID）”的三维脚型扫描技术相结合，该技术是Fleet Feet于2017年在全美推出的。“贴脚身份证”负责输出测量结果，服装用品店用它们，按每位客户的需求，让解决方案更具个性。...

30 Aug Kohl’s宣布推出Nine West的商品

Posted at 09:52h in Chinese

除了围绕Nine West的鞋、手提包及外衣开展合作，Kohl’s还将首推一款新的女装系列。与Nine West的拥有者ABG联手推出该品牌的产品，提高了Kohl’s为女性及千禧一代所提供商品的档次，也巩固了Kohl’s的地位。它被视为价值非凡、备受追捧的品牌的聚集地。...

29 Aug DSW’s Q2 Earnings Blow Past Estimates

Posted at 13:26h in FDRA

DSW Inc. significantly raised the company’ guidance for the year after reporting second-quarter results that came in well above Wall Street’s targets....

29 Aug Report: Adidas Close To Inking Mega Deal With Arsenal

Posted at 11:45h in FDRA

The deal would rank behind only Barcelona’s partnership with Nike and Manchester United’s agreement with Adidas. According to sports business outlet John Wall Street, the contract is worth double what Puma currently pays....

29 Aug Merrell Names Adam Craig VP Sales, U.S.

Posted at 11:43h in FDRA, Latest News

Merrell announced the appointment of Adam Craig to the position of vice president of sales, U.S. For the last 20 years, Craig has been with Columbia Sportswear in various sales roles. Since 2013, he served as the director of U.S. sales for Columbia Footwear....

29 Aug Shoe Carnival Q2 Handily Tops Targets

Posted at 11:41h in FDRA

Net sales increased 14.2 percent to $268.4 million compared to the second quarter last year, with approximately $19.7 million of this increase attributable to the one-week shift in the calendar due to fiscal 2017 being a 53-week year...

29 Aug NBA To Remove Restrictions On Sneaker Colors

Posted at 11:38h in FDRA, Latest News

Third-party logos will still have to be pre-approved by the league office before players can wear them on the court. Restrictions will also be placed on “sharp protruding objects or reflective elements.”...

23 Aug Foot Locker Launches New ‘Discover Your Air’ Campaign Featuring Exclusive Nike Air Sneakers

Posted at 22:21h in FDRA

Foot Locker announced the launch of the new “Discover Your Air,” campaign which will serve as the creative platform for all Nike Air product and related content at Foot Locker. The campaign will kick off with two collections, the Nike Air Origins pack on Aug. 23 and...

23 Aug Shoe Carnival Appoints Mark Worden EVP, Chief Strategy And Marketing Officer

Posted at 22:15h in FDRA

Footwear and accessories retailer Shoe Carnival Inc. on Thursday announced the appointment of brand and marketing veteran Mark Worden to the newly created role of executive vice president, chief strategy and marketing officer, effective September 10....