Adidas is introducing two new fabrics that use 100 percent recycled polyester, Primeblue and Primegreen, and announced several more commitments as part of its goal to use only recycled polyester for its shoes and clothing by 2024. In a statement, Adidas noted that since 2012, it has...
Asics Corporation announced that its investment subsidiary Asics Ventures Corporation invested in a Japanese startup No New Folk Studio Inc., developer of sensing solution Orphe Track, which measures and analyses foot movement. Asics is, jointly with No New Folk Studio, currently developing smart running shoes that...
VF Corp. announced Tuesday that it is commencing a review of strategic alternatives for the occupational portion of its Work segment. This strategic review is a reflection of management’s continued focus on transforming VF into a more consumer-minded and retail-centric enterprise, with a portfolio of growth-oriented...
Two days after Kobe Bryant’s untimely death in a California helicopter crash, Nike said it had sold out of all Kobe-related merchandise, contradicting an earlier report that the footwear giant had pulled gear bearing his name from its website. ESPN earlier in the day reported that...
Minute Media, the technology and digital publishing platform announced it has acquired FanSided, the fan-focused sports and lifestyle publisher, from Meredith Corporation. FanSided is one of the fastest-growing platforms of sports and lifestyle digital properties with more than 300 destinations focused on specific professional sports teams,...
The 67th PGA Merchandise Show came to a close January, 24 in Orlando, FL as it welcomed nearly 40,000 golf industry professionals from all 50 U.S. states and 80 countries. More than 1,000 golf companies and brands exhibited including more than 250 companies new to...
Toms Shoes LLC has appointed Magnus Wedhammar, former GM of Sanuk, as CEO. Wedhammar was VP and GM at Sanuk from July 2016 to December 2019. He served as VP of product at Sperry from September 2014 to June 2016. He worked at Converse from 2006...
The World Athletics organization, which governs most international track and field events, will not be imposing a blanket ban on Nike Vaporfly shoes, according to a report in the Guardian. All Vaporfly shoes currently on the market will remain legal and there will be no restrictions...
Saucony, a division of Wolverine Worldwide, is running its first Super Bowl ad that will showcase its “Run for Good” brand messaging. The ad will run on Fox’s streaming platforms during the game. The spot will focus on Saucony’s commitment to community empowerment and the brand’s...
Fleet Feet announced plans for expansion in Texas in 2020 with the opening of two new locations. The first location will open in San Antonio in March and will become the third San Antonio store for the brand. The second will open in Plano, TX in...