15 Sep Adidas Signs NBA Draft Picks
Adidas announced partnerships with first round NBA draft picks Kelly Oubre Jr. of the Washington Wizards and Terry Rozier of the Boston Celtics....
Author: Andy Polk
15 Sep Nike Supports SHAPE America
Nike is supporting Shape America’s launch of “50 Million Strong by 2029” (50 Million Strong), a national initiative and call-to-action for all schools in the United States to have well-designed health and physical education programs that provide opportunities for students to meet the recommended 60...
15 Sep Adidas to Become Official Outfitter of the CFL
The Adidas Group will take over the role of Official Outfitter and Licensing Partner of the Canadian Football League from Reebok starting with the 2016 season....
15 Sep Under Armour Signs Former Rugby Star
Under Armour signed an endorsement deal with San Francisco 49ers running back Jarryd Hayne, an Australian former professional rugby star....
10 Sep Pou Sheng’s Retail Business Boosts Yue Yuen Sales
Yue Yuen Industrial (Holdings) Limited, the world's largest branded footwear manufacturer, reported net consolidated operating revenue grew 1.5 percent to $665.5 million in August, thanks to continued double-digit growth at its Chinese retailing subsidiary, which is pioneering the operation of multi-branded sporting goods stores in...
16 Jul Supreme, Nike Team Up For GTS Collaboration
Streetwear retailer Supreme has teamed up with Nike to release an updated version of one of the brand’s classic tennis silhouettes, the GTS, which made its debut in 1993....
16 Jul 1 Million US Dollars Reward for Missing Shoes
The amount has been offered by an anonymous fan for the return of Judy Garland’s Wizard of Oz shoes, which were stolen from a museum in Minnesota a decade ago....
15 Jul New Balance Signs Rising Junior American Tennis Star
New Balance announced the signing of Wimbledon Juniors Champion Reilly Opelka as the latest addition to New Balance’s growing team of elite tennis players. New Balance will be Opelka’s official apparel and footwear provider for competition, training and lifestyle....
15 Jul Scarpa Creates Climbing Category Manager Role
Scarpa North America this month added to its management team by creating the new position of Climbing Category Manager. To fill that post, Scarpa hired Mark Busby, a sales and marketing expert with extensive brand management experience in the rock climbing category....
15 Jul Vibram Selects Rock Gear as Canadian Distributor
Vibram appointed Rock Gear Distribution as its primary distributor for Vibram Finished Goods in Canada, with full transfer of the distributorship expected by January 2016....
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