Boa Technology on Tuesday announced the launch of its Performance Fit Lab at the company’s global headquarters in Denver, CO. And in partnership with the University of Denver, Boa is conducting independent scientific studies that measure the biomechanical impact of its fit solutions....
Dick’s Sporting Goods hosted its first-ever fashion show on October 12 in the Chelsea district of New York City. Baseball legend Alex Rodriguez and women’s soccer star Carli Lloyd joined TV’s Javon Walton and Demi Burnett on the runway....
Adidas has created the first-ever launch of a baseball cleat within a video game, and partnered with Snapchat to create a game for baseball and video game fans....
Goat, the sneaker reseller marketplace, announced its launch of Try-On for rare and exclusive sneakers, an industry-first. This follows the company’s previous launch of an augmented reality first-look at rare sneakers that allowed users to get to know the textures and materials of sneakers in...
Vans opened a new boutique in Covent Garden, London. Comprising two floors and spanning 4,359 square feet, the concept store stocks a premium selection of footwear, apparel and accessories, including Vault by Vans and their latest collaboration with designer Vivienne Westwood....
“I started Morgan & Milo with one, simple idea; to design the best kids’ shoes ever,” said Mia Abbruzzese, president and founder of Morgan & Milo. “Over the last sixteen years, we have designed and delivered top quality shoes and we are excited to continue...
Genesco Inc. announced today that it has appointed Scott E. Becker as senior vice president, general counsel, and corporate secretary of the company, effective October 23, 2019. He succeeds Roger Sisson who retired from Genesco earlier this year....
The Footwear Distributors and Retailers of America (FDRA), America’s largest footwear trade association, and Munich-based TÜV SÜD have updated the Global Footwear Product Safety Guide. The guide covers both chemical and physical testing requirements and proposed protocols for footwear....
REI Co-op said this month it will be enabling select brand partners to ship orders directly to customers, expanding REI’s curated assortment and giving customers access to a wider variety of products, colors, and sizes on REI.com....
Under Armour has been named as the official performance brand of the Governors Challenge. The global performance brand will supply tournament t-shirts for all players and coaches participating in the event, and all games will be played with Under Armour basketballs....